ASPIRE LAUNCHES JANUARY 2027 - HELPING YOU release your entrepreneurial magic!
Behavioural Business Strategist
I don’t just uncover what’s holding you back. I help you transform the behaviours and strategies limiting your success.
So you can think differently, act differently and achieve more!
You weren’t born to play small.
You were born to release your unique magic.
Nature wrote the first draft. Your childhood shaped the story. Now you get to write the next chapter.
Together, we’ll uncover the hidden blueprint shaping your business, transform the patterns holding you back, and turn your barriers into breakthroughs—so you can lead, grow and succeed from a place of greater clarity, confidence and power.
I help you uncover the beliefs driving your business, transform the patterns holding you back and guide you to reclaim the magic within you. Backed by 35+ years of business experience, I turn behavioural insight into breakthrough, growth and action.
this is your journey, your transformation, your time.
TRANSFORMATION ALERT
Unlock Your Entrepreneurial Blueprint
Your biggest entrepreneurial breakthrough will come from understanding how your mindset and behaviours are currently driving you and your business. Whether that is towards success or into a slow car crash!
By completing this Entrepreneurial Blueprint you will gain insights into the mindset, beliefs and behaviours that are currently shaping your business growth potential, uncover what's been quietly holding you back, and unlock the potential that emerges when you understand and transform the patterns driving your success.
Because lasting business growth starts with understanding the person behind the business.
Hello there!
I'm Cheryl Bass
For over three decades, I've helped ambitious entrepreneurs achieve fast growth by helping them to understand the historical blueprint that shaped them, transform the patterns that drive them and reclaim the magic within them.
Drawing upon childhood development patterning, behavioural science, neuroscience, neuroplasticity, NLP, psychotherapy and Rapid Transformational Therapy (RTT)—combined with more than three decades of fast business growth experience—I help entrepreneurs, intrapreneurs and leaders uncover the hidden patterns influencing how they think, decide, lead and grow.
This isn't about fixing you or giving you another business strategy. It's about understanding the person behind the business and transforming the patterns that may be getting in the way of their success.
Through a powerful blend of behavioural insight and transformational therapies, we work to shift deeply embedded thinking and behavioural patterns, create new neural pathways and open up new ways of responding, deciding and leading.
As you transform the patterns that no longer serve you, you begin to reclaim your Entrepreneurial Magic—your confidence, clarity, creativity, courage and ability to create meaningful, sustainable success.
Because your business can only grow as far as the person behind it. Transform the blueprint. Transform the business.
Working with me is more than building a business—it’s a journey of understanding the historical blueprint that has shaped you so far, transforming the patterns that hold you back, and becoming the entrepreneur your business needs you to be.
I'm here to guide you home to your Entrepreneurial Magic—where purpose replaces pressure, alignment replaces striving, and success becomes a natural expression of who you truly are.
Unleash Your Entrepreneurial Magic
join my next group accelerator starting January 25th 2027
4 Month business ACCELERATOR PROGRAMME
ASPIRE GROUP ACCELERATOR
Unleash your entrepreneurial superpowers
Stuck or you’re ready to scale your business, explore new opportunities or finally turn your ambitions into action? Then you're ready to step into my signature Institute of Leadership Approved, Aspire programme.
I'll help you dismantle your hidden beliefs, fears, mental blocks and your energy system blocks that have been quietly running your show. They’ll give way to an unshakeable sense of who you are and the visionary you were always meant to become.
This is where your entrepreneurial genius get's unleashed, where your ideas stop living in your headand start living in the world and when you finally give yourself permission to birth everything you intentionally desired.
You'll be drawing upon my 35+ years of experience working with entrepreneurs and high-growth businesses, I’ll guide you through a powerful sixteen week live journey of deep personal and business transformation,
Together, we’ll uncover how you think, decide, lead and grow. We'll challenge the belief patterns that hold you back, tackle any aspect of business self-sabotages, alongside your real business challenges, to help you develop the clarity, confidence and capability to evolve you into your next stage of success.
You’ll benefit massively from the collective wisdom of like-minded entrepreneurs, share together the collective expansive journey that'l help you stay focused, accountable and moving forward. We will transform together, learn together and rise together.
Because sustainable growth takes more than knowing what to do. It takes the self-awareness to recognise what needs to change, the courage to do things differently and the support to keep moving forward.
What You’ll Experience:
- Transform the Patterns Holding You Back
Recognise self-limiting habits, challenge old ways of thinking and develop more empowering ways to respond to challenges and opportunities.Fresh Perspectives & Breakthroughs - Access 35+ Years of Business Growth Expertise
Benefit from my experience working with entrepreneurs and high-growth businesses to explore challenges, identify opportunities and accelerate your business development. - Strengthen Your Entrepreneurial Mindset
Build greater self-awareness, clarity and confidence to make decisions, embrace opportunities and take purposeful action. - Grow Through Collective Wisdom & Connection
Learn alongside like-minded entrepreneurs, share experiences, challenge perspectives and discover new possibilities through the power of the group. - Build Accountability, Momentum & Lasting Change
Stay focused on your goals, translate insight into action and create the habits, behaviours and direction to support sustainable personal and business growth.
The Transformation
You'll understand the purest form of you, your business magic and the patterns connecting the two at a much deeper level.
You'll start dreaming bigger than your fears, gain greater clarity about what you really want and what needs to change, boost your confidence in your decision making and a practical roadmap for turning insight into meaningful action.
Most importantly, you'll begin to reclaim the qualities that make you uniquely you—your confidence, creativity, courage and entrepreneurial magic.
This programme is approved by the Institute of Leadership and will fast track you into being a member for a year - enabling you to access all of their membership benefits.
Transform the person. Transform the patterns. Transform the business
£1,997 early bird offer
ONE-ON-ONE business ACCELERATOR PROGRAMME
ASPIRE 1-2-1 PLATINUM ACCELERATOR
Transformation at your pace, supported by additional business mentoring & powerful behavioural interventions
Your Platinum ASPIRE experience is an intensive, bespoke six-month partnership designed around you, your ambitions and the business you want to build.
Combining more than 35 years of experience working with entrepreneurs and high-growth businesses with powerful behavioural insight and transformational therapies, this is where deep personal development meets practical business expertise.
Together, we challenge the patterns that may be holding you back, tackle your most pressing business problems and identify the shifts needed to unlock your next stage of growth.
This is your journey, that flexes around your evolving needs, giving priority to areas of development that will make the greatest difference to you and your business.
You’ll also receive a curated library of supporting books and materials, to deepen your reflection and support your development throughout the experience.
ASPIRE is about more than learning new strategies. It’s about transforming the person behind the business while building the capability, clarity and commercial direction to turn that transformation into meaningful results.
Because sustainable business growth requires more than a great strategy. It requires the right thinking, behaviours, leadership and action to bring it to life.
What You’ll Experience:
- Sixteen Bespoke One-to-One Mentoring
Personalised support built around you, your ambitions, your challenges and the business you want to create. - 35+ Years of Business Growth Expertise
Draw on decades of experience working with entrepreneurs and high-growth businesses to tackle challenges, explore opportunities and accelerate your next stage of growth. - Deep Personal Insight & Transformation
Uncover & reprogramme the beliefs, behaviours and patterns influencing how you think, make decisions, lead and perform. - Breakthroughs That Transform You
Challenge what’s holding you back, shift limiting patterns and develop new ways of thinking and responding. - Transformational Tools & Techniques
Access behavioural insight, NLP and personalised RTT hypnotherapy interventions to support deeper reflection and meaningful change. - Personalised Development That Evolves With You
A flexible programme that adapts as you grow, focusing on the areas where change will make the greatest difference to you and your business.
The Transformation
You'll understand the purest form of you, your business magic and the patterns connecting the two at a much deeper level.
You'll start dreaming bigger than your fears, gain greater clarity about what you really want and what needs to change, boost your confidence in your decision making and a practical roadmap for turning insight into meaningful action.
Most importantly, you'll begin to reclaim the qualities that make you uniquely you—your confidence, creativity, courage and entrepreneurial magic.
This programme is approved by the Institute of Leadership and will fast track you into being a member for a year - enabling you to access all of their membership benefits.
Transform the person. Transform the patterns. Transform the business
£5,997 early bird offer
One-on-one MENTORING
Blueprint Mentoring
90 Days.
One Powerful Partnership.
Transform Your Blueprint.
Transform Your Business.
Your business can only grow as far as the thinking, decisions and behaviours driving it.
Over 90 days, we’ll work together through 90-minute bi-weekly one-to-one sessions to uncover the blueprint shaping your business, tackle the challenges in your way and transform the patterns that may be keeping you stuck.
This isn't another programme that gives you more to do.
It’s a space to think differently, solve what matters, challenge what’s holding you back and realign who you are with where you want to go.
What You’ll Experience:
- Uncover your blueprint — the beliefs, behaviours and patterns influencing how you think, decide and lead.
- Tackle the real challenges — getting beneath the surface to address what's genuinely standing between you and your goals.
- Transform limiting patterns — using behavioural insight, RTT, NLP, neuroscience, neuroplasticity and transformational techniques to create new ways of thinking and responding.
- Shift your perspective — challenge assumptions, unlock new thinking and see opportunities you may have been missing.
- Align your actions — connect your decisions, priorities and business strategy to the future you actually want.
- Turn insight into action — create practical, focused steps that move you and your business forward.
- Build greater self-trust — develop the clarity, confidence and resilience to make bold decisions and navigate uncertainty
- Create your roadmap — leave with a clear, personalised direction for your next stage of personal and business growth.
The Transformation
You'll understand yourself, your business and the patterns connecting the two at a much deeper level.
You'll have greater clarity about what needs to change, confidence in the decisions ahead and a practical roadmap for turning insight into meaningful action.
Most importantly, you'll begin to reclaim the qualities that make you uniquely you—your confidence, creativity, courage and entrepreneurial magic.
Transform the person. Transform the patterns. Transform the business.
£997
CLINICAL/BUSINESS HYPNOTHERAPY
Blueprint Hypnotherapy
A Three-Month Journey to Rewire the Patterns Behind Your Business Success
Your business is shaped by more than your strategy—it's shaped by the unconscious beliefs, behaviours and patterns driving your decisions every day.
This three-session hypnotherapy programme is designed to help you uncover and transform the hidden patterns that may be limiting your confidence, decision-making, leadership and business growth. Over three months, we'll work together to rewire outdated beliefs, strengthen empowering new ones and align your unconscious mind with the success you want to create.
What You’ll Experience:
- Three personalised business hypnotherapy sessions, delivered 21 days apart, tailored to your unique goals and challenges, with follow-up daily journalling and your personalised hypnotherapy meditations following each of our sessions.
- A deeper understanding of the unconscious patterns influencing your business performance.
- Powerful techniques to release limiting beliefs and strengthen confidence, clarity and resilience.
- Greater emotional regulation, helping you respond rather than react under pressure.
- A more aligned mindset that supports confident decisions, purposeful action and sustainable growth.By the end of this workshop series, you’ll feel empowered to say goodbye to burnout for good, with a renewed sense of purpose, energy, and confidence.
The Transformation
By the end of your journey, you will have gone back to the root cause of when your beliefs were developed , untangled the beliefs you developed as a child, processed them as an adult and transformed them to provide a stronger foundation for lasting business success.
You'll think more clearly, make decisions with greater confidence and lead your business with renewed focus, purpose and conviction.
Because when you transform the unconscious blueprint behind your business, you transform what's possible for your future.
£997
“Working with Cheryl was truly transformative!”
I transformed from confusion to clarity and found my voice in my life and business. This resulted in me becoming far more confident and powerful pitching, presenting myself and my business. I no longer hide from sharing my unique delivery approach within the construction industry that I serve.
“I now present with greater confidence & impact!”
Little did I know that a childhood memory that sat deep in my subconscious was causing me to shy away from delivering presentations that my role demanded. Now I look forward to receiving opportunities to speak and share my knowledge, both of which position me as a person of influence.
“Cheryl is the wind beneath the wings of so many!”
Cheryl is is the wind beneath the wings and a light in the lives of everyone she meets. She's a beacon of strength, hope, tenacity and humour, with a unique talent for helping people understand the how and what of business. I will be forever grateful I met you Cheryl Bass 
Ready to Ignite Your Transformation?
Let's Connect
Book a free curiosity call with me to explore how by working together I help you uncover the patterns shaping your success, transform what’s holding you back, and unlock your next level of growth.