CHERYL BASS · BEHAVIOURAL BUSINESS STRATEGIST
I help entrepreneurs, leaders and organisations identify, measure and master the behaviours that transform the person, their actions and their success.
36 YEARS IN BUSINESS CONSULTANCY ✦ INSTITUTE OF LEADERSHIP FELLOW
AWARD-WINNING DURHAM UNIVERSITY RESEARCHER ✦ AUTHOR ✦ SPEAKER
You weren’t born to play small.
You were born to achieve extraordinary things.
Your experiences shaped you. Your beliefs influence you. And your behaviours, often without you noticing, drive every decision you make, in your life, your leadership and your business.
The good news? Behaviours can be understood, measured and transformed.
With over 36 years of business experience, I combine behavioural science with entrepreneurial strategy to help you uncover the patterns shaping your results, release the ones holding you back, and turn your untapped potential into bold ideas, confident leadership and lasting growth.
Whether you’re building a business, growing as a leader or transforming an organisation, the journey starts with you.
Your behaviours. Your brilliance. Your business. Your legacy.
your next extraordinary chapter starts here.
Blueprint
TRANSFORMATION ALERT
Unlock Your Entrepreneurial Blueprint
Your biggest breakthrough will come from understanding how your beliefs and behaviours are driving you and your business, whether towards extraordinary success or a slow car crash!
Start today by downloading my free Entrepreneurial Blueprint self-assessment tool. In just a few moments, you’ll discover the beliefs, behaviours and scripts shaping your growth right now, see what may be quietly holding you back, and find out where your greatest potential lies.
Download your free questionnaire and take the first step towards rewriting your story.
Hello there!
I'm Cheryl Bass
For over three decades, I’ve helped ambitious entrepreneurs achieve fast growth by understanding the blueprint that shaped them, transforming the patterns that drive them and reclaiming the magic within them.
Drawing on childhood development patterning, behavioural science, neuroscience, neuroplasticity, NLP, psychotherapy and Rapid Transformational Therapy (RTT®), combined with more than 36 years of experience growing businesses fast, I help entrepreneurs, intrapreneurs and leaders uncover the hidden patterns that influence how they think, decide, lead and grow.
This isn’t about fixing you or handing you another business strategy. It’s about understanding the person behind the business and transforming the patterns that may be standing in the way of your success.
Through a powerful blend of behavioural insight and transformational therapy, we shift deeply embedded thinking and behaviour, create new neural pathways and open up new ways of responding, deciding and leading.
As you release the patterns that no longer serve you, you reclaim your Entrepreneurial Magic: your confidence, clarity, creativity, courage and ability to create meaningful, lasting success.
Because your business can only grow as far as the person behind it.
Transform your blueprint. Transform your business.
Working with me is more than building a business—it’s a journey of understanding the historical blueprint that has shaped you so far, transforming the patterns that hold you back, and becoming the entrepreneur your business needs you to be.
Work With Me To
Unleash Your Entrepreneurial Magic
join my waitlist for my 2027 signature programme
4 Month ACCELERATOR PROGRAMME
ASPIRE GROUP ACCELERATOR
Sixteen transformative weeks alongside ambitious entrepreneurs ready to rise. Shatter the hidden blocks holding you back, awaken your 8 entrepreneurial superpowers and turn bold ideas into a business the world can’t ignore.
ONE-ON-ONE PLATINUM ACCELERATOR PROGRAMME
ASPIRE 1-2-1 PLATINUM ACCELERATOR
Six months of exclusive, one-to-one transformation built entirely around you. With my undivided attention, NLP and RTT® hypnotherapy, we’ll rewire the beliefs beneath your business and unlock the extraordinary success you were born for.
One-on-one MENTORING
Blueprint Mentoring
90 Days £997
One Powerful 90 Day Partnership.
Transform Your Blueprint.
Transform Your Business.
Your business can only grow as far as the thinking, decisions and behaviours driving it.
Over 90 days, we’ll work together through 90-minute bi-weekly one-to-one sessions to uncover the blueprint shaping your business, tackle the challenges in your way and transform the patterns that may be keeping you stuck.
365 Days £11,997
One Transformational 365 Day Partnership.
Solve What Matters.
Challenge What’s Holding You Back.
Realign Who You Are With Where You Want To Go.
Over one year, we’ll work together for eight hours a month, through four-hour online bi-weekly mentoring sessions, shaping you and your business with a blended approach that draws on every transformational strategy at your disposal, which can include Clinical Hypnotherapy.
This isn't another programme that gives you more to do.
It’s a space to think differently, solve what matters, challenge what’s holding you back and realign who you are with where you want to go.
CLINICAL/BUSINESS HYPNOTHERAPY
Blueprint Hypnotherapy
A Three-Month Journey to Rewire the Patterns Behind Your Business Success
Your business is shaped by far more than your strategy. It’s driven by the unconscious beliefs, behaviours and patterns steering every decision you make, often without you even realising it. Until those patterns change, even the strongest strategy can only take you so far.
This powerful three-session hypnotherapy programme takes you beneath the surface to uncover and transform the hidden patterns quietly limiting your confidence, decision-making, leadership and growth. Over three months, we’ll rewire outdated beliefs, strengthen empowering new ones and align your unconscious mind with the success you’re ready to create.
Across three personalised sessions, delivered 21 days apart, you’ll receive bespoke hypnotherapy meditations and guided daily journalling to embed every shift, until your new beliefs become your natural way of thinking, leading and growing.
The Transformation
By the end of your journey, you’ll have travelled back to the root of where your beliefs were formed, untangled the stories you absorbed as a child, processed them with the wisdom of an adult and transformed them into a powerful foundation for lasting business success.
Old fears lose their grip. You’ll think with clarity, decide with confidence and lead your business with renewed focus, purpose and conviction.
Because when you transform the unconscious blueprint behind your business, you transform everything that’s possible for your future.
“Working with Cheryl was truly transformative!”
I transformed from confusion to clarity and found my voice in my life and business. This resulted in me becoming far more confident and powerful pitching, presenting myself and my business. I no longer hide from sharing my unique delivery approach within the construction industry that I serve.
“I now present with greater confidence & impact!”
Little did I know that a childhood memory that sat deep in my subconscious was causing me to shy away from delivering presentations that my role demanded. Now I look forward to receiving opportunities to speak and share my knowledge, both of which position me as a person of influence.
“Cheryl is the wind beneath the wings of so many!”
Cheryl is is the wind beneath the wings and a light in the lives of everyone she meets. She's a beacon of strength, hope, tenacity and humour, with a unique talent for helping people understand the how and what of business. I will be forever grateful I met you Cheryl Bass 
Ready to Ignite Your Transformation?
Let’s Rewrite Your Story
Book a free curiosity call with me to explore how by working together I help you uncover the patterns shaping your success, transform what’s holding you back, and unlock your next level of growth.