“I urge you to make who you are and what you do matter to no one else but you,
others opinions are but a reflection of their choices,
hold them back in your wait-a-minutes
as you flow in and out of your beautiful, very beautiful style of magic.”
— Cheryl Bass
You have a vision — but something keeps getting in the way. Maybe it’s self-doubt, overwhelm, or the feeling that you’re capable of so much more. If only you knew how to unlock it!
That’s where I come in.
I help visionary founders and leaders turn their challenges into breakthroughs and their ideas into profitable actions.
Instead of pushing harder, I help you understand what’s been holding you back — the patterns, beliefs, and fears that quietly shape your business. Together, we turn those blocks into the fuel that drives your success:
Fear into Creative Flow — using RTT, NLP, and subconscious reprogramming I help dissolve your emotional barriers and activate your natural confidence and intuition.
Confusion into Clarity — blending strategic visioning, business modelling, and brand alignment we create a focused, actionable roadmap.
Stuckness into Momentum — by applying executive mentoring, mindset recalibration, and behaviour-change tools we accelerate your progress and decision-making.
Ideas into Gold — together we transform your entrepreneurial strategy, market insight, and intuitive innovation and concepts into profitable, purpose-led offerings.
Working with me, you won’t get generic advice — you’ll get intuitive insight combined with intelligent, grounded strategy. I help you see beyond where you are now and step into what’s truly possible for you.
You are the hero on this journey, my role is to guide you, to help you discover your calling, reignite your purpose, reinvent your business from inside out, becuase when you transform within, your business transforms with you.
your free gift
ACTIVATE THE ENTREPRENEURIAL MINDSET ARCHETYPES THAT TAKES YOU AND YOUR BUSINESS TO YOUR NEXT LEVEL OF EXPANSION
When you activate the Entrepreneurial Mindset Archetypes within you, you unlock the deeper forces that shape your decisions, your confidence, and the way you lead.
Understanding these inner drivers gives you the clarity to break old patterns, amplify your strengths, and align your business with who you truly are. Instead of operating from unconscious habits or survival instincts, you begin creating from purpose, intuition, and empowered choice.
This transforms how you show up, how you communicate, how you innovate — and ultimately how your business grows. When your archetypes work with you, not against you, your potential expands and your business rises with you.
unlock your true purpose & potential beyond your imaginings - grow a business that's in PERFECT alignment with
your FULLEST EXPRESSION OF YOU!
Remember the fire that started it all—but lately, the spark has dimmed.
You’re craving more meaning, more heart, more soul in what you create. Not to start over—
But to come home to what truly matters. You’re ready to rediscover your why and breathe life into your work again.
You’re aware there’s something under the surface—an old belief, a pattern, a tender place.
And you’re ready to meet it with compassion, not fear. Not to fix yourself, but to free yourself.
You’re ready to clear what’s been holding you back and expand into your fullest expression of you.
You have a vision — but something keeps getting in the way. Maybe it’s self-doubt, overwhelm, or the feeling that you’re capable of so much more. If only you knew how to unlock it!
you are in the right place!
Hi I'm Cheryl
Let’s start building together the business that finally matches your potential.
You’re here because you know you’re meant for more.
You’ve poured your heart into your business, but the success you know you’re capable of still feels just out of reach.
It’s not for lack of effort — it’s because something deeper is asking to shift.
You’re ready to lead, to inspire, and to influence — not just through what you do, but through who you are becoming.
You’re Ready to Grow — But Something’s Getting in the Way
You’ve got the drive, the vision, and the talent.
Yet frustration, self-doubt, or old survival patterns can keep you feeling stuck, stalling your growth and dimming your light.
You don’t need another cookie-cutter strategy —
you need alignment, clarity, and a new way of doing business that feels true to you.
Step Into Strategic Mentoring with Soul That Transforms -
I’ve spent over three decades helping leaders, founders, and entrepreneurs evolve — not just in business, but in how they see and lead themselves.
Together, we’ll uncover the hidden patterns, rewire old beliefs, and blend intuitive insight with practical strategy to help you build momentum that lasts.
True influence begins with your inner alignment.
Turn Your Purpose into Power
Imagine leading with clarity, confidence, and calm.
Imagine your business flowing with the ease that comes from being deeply aligned with your values and vision.
You’ll stop playing small, start leading from your soul, and unlock the freedom to create — not from fear or hustle, but from purpose and power.
The Result — Your Inspired Leader Emerges
This is where it all comes together —
the moment your business becomes an authentic extension of who you truly are.
You’re no longer just running a business.
You’re shaping a movement, a message, and a legacy that changes lives — starting with your own.
It's time to Inspire. Influence & Create Maximum Impact.
It's my vision and heartfelt passion to help you share what sets you apart from others in your field, so you connect, captivate and convert your ideal client.
client love
"I was a fast-growth data analyst business that started with zero and quickly under Cheryl's Mentorship accessed facilities, finance and apprentices to grow my business"
Now Butterfly Data employs over 30 people who all have a stake in the business, we turn over around £3M, servicing the data needs of government, corporates, charities and SME's all of which are eager to optimise how we can inform them in ways they could never imagine, saving them time, human resource, marketing effort and vast amounts of money.
SARA BOLTMAN
"Cheryl helped me to unlock memories, enabling me to confront them, rewrite their narrative, and heal”.
Behind the scenes super successful, nurturing women are renowned for putting others needs before themselves - I was one of those women. I've so enjoyed the opportunity of working with Cheryl and benefiting from entrepreneurial mentoring, RTT and her Signature Programme Aspire. My belief and confidence in myself has catapulted, my business is now scaling, my vision is now in true alignment with my true purpose and power.
LYNNE JONES
"Cheryl helped me to trust the emotional connection I had with my work and showed me how to authentically thread it through all aspects of my business "
I've learnt how to trust my inner magic and since working with Cheryl I've enveloped it into the golden thread that runs through everything I say, share and project through my marketing and sales strategy. My business startup results have been achieved faster than I ever imagined and my vision of what's possible is fed daily.
ZADE CAMPBELL
"Mentoring with Cheryl made me stop and really start thinking about who my customers were and exactly what problems they had that I could help them solve."
This made me truly understand how to tune into the messages and emotions I want my audience to feel when preparing my marketing messages. This has boosted my confidence internally so much so, that I now regularly show-up on video reels speaking with ease to my online audience. The result - far more targeted marketing approaches, more interest in our unique product positioning and more sales!
VINITA YADAV
welcome to my signature programme
“When you change the way you look at things, the things you look at change.”
— Wayne Dyer
Aspire is where your old story ends —
and your next chapter begins.
IF YOU ARE YOUR BUSINESS & IT'S STUCK - IT MEANS YOUR STUCK TOO!
Let's step into your next chapter!
Your business growth has stalled. You’re working harder than ever, but the results just aren’t showing.
You feel exhausted, second-guessing every decision, and wondering why success feels so hard.
You deserve to build a business that feels aligned, fulfilling, and financially rewarding — not one that drains your energy.
I understand what it’s like to feel stuck in survival mode. I’ve helped thousands of entrepreneurs transform frustration into focus and clarity.
Together, we’ll identify what’s holding you back, rewire your entrepreneurial mindset, and align your business strategy for growth.
You’ll feel confident, focused, and inspired — with a business that runs smoothly, reflects your values, and supports the lifestyle you love.
So if you've built your business, but lately, it feels like it’s running you and you’re tired of working harder without seeing the results you deserve then
I help ambitious entrepreneurs break through the beliefs and patterns keeping them stuck, so they can lead with clarity, confidence, and calm — and finally grow a business that feels as good on the inside as it looks on the outside.”
ASPIRE is where your old story ends — and your next chapter begins.
You are the hero in your business, that has a problem and your not here by accident.
You’ve achieved so much in life — yet deep down, you know you’ve outgrown the comfort of who you’ve been. Despite all your success, there’s a quiet whisper inside that says:
“There’s more — much more — waiting for you.”
That whisper is your invitation to step into your next chapter of entrepreneurial success.
To stop questioning, “Am I enough?” and start turning your ideas into a profitable, purposeful, and soul-aligned business.
ASPIRE is where your old story ends — and your next chapter begins.
This transformational journey is designed to move you beyond survival patterns and self-doubt, helping you work from the inside out to fully embody your entrepreneurial power, purpose, and potential.
You’ll break free from self-sabotage, rewrite your beliefs and create a business bloueprint that feels abundant, aligned, and authentically you.
It’s time to rise above fear, reconnect with your inner wisdom, and step into the entrepreneur you were always meant to be.
ASPIRE is where your old story ends — and your next chapter begins.
Together we resolve your problems
Leave behind the old ways of striving and surviving.
Rise into your next chapter
You’ve worked hard, poured your heart into your business — yet something still feels out of alignment. The results you know you’re capable of keep slipping just out of reach, and you’re ready for more ease, clarity, flow and more financial success.
Recode your inner world, your transformation starts within. uncover the subconscious beliefs that have shaped your business story — and rewrite them to align with success, freedom, and purpose.
ASPIRE helps you:
Transform your self-doubt, limiting beliefs and trauma bonding into grounded entrepreneurial confidence.
Rewire your mindset and beliefs for ease, flow, and sustainable growth
Align your true calling throughout your business brand, marketing, strategy, customer interface, culture and everthing operational.
Blend intuitive insight with customer led brand building actions, to build systems, structures, and offerings that truly reflect who you are — and what you’re here to do.
Your journey through Aspire
travel through guided stages designed to awaken, align, and amplify your business — and yourself.
Rise into your next chapter
You’ve worked hard, poured your heart into your business — yet something still feels out of alignment. The results you know you’re capable of keep slipping just out of reach, and you’re ready for more ease, clarity, flow and more financial success.
Recode your inner world, your transformation starts within. uncover the subconscious beliefs that have shaped your business story — and rewrite them to align with success, freedom, and purpose.
ASPIRE helps you:
Transform your self-doubt, limiting beliefs and trauma bonding into grounded entrepreneurial confidence.
Rewire your mindset and beliefs for ease, flow, and sustainable growth
Align your true calling throughout your business brand, marketing, strategy, customer interface, culture and everthing operational.
Blend intuitive insight with customer led brand building actions, to build systems, structures, and offerings that truly reflect who you are — and what you’re here to do.
Our proven methodology
ASPIRE blends the science of transformation with the soul of entrepreneurship.
Rise into your next chapter
You’ve worked hard, poured your heart into your business — yet something still feels out of alignment. The results you know you’re capable of keep slipping just out of reach, and you’re ready for more ease, clarity, flow and more financial success.
Recode your inner world, your transformation starts within. uncover the subconscious beliefs that have shaped your business story — and rewrite them to align with success, freedom, and purpose.
ASPIRE helps you:
Transform your self-doubt, limiting beliefs and trauma bonding into grounded entrepreneurial confidence.
Rewire your mindset and beliefs for ease, flow, and sustainable growth
Align your true calling throughout your business brand, marketing, strategy, customer interface, culture and everthing operational.
Blend intuitive insight with customer led brand building actions, to build systems, structures, and offerings that truly reflect who you are — and what you’re here to do.
The results you'll experience
This isn’t about working harder — it’s about aligning deeper.
Rise into your next chapter
You’ve worked hard, poured your heart into your business — yet something still feels out of alignment. The results you know you’re capable of keep slipping just out of reach, and you’re ready for more ease, clarity, flow and more financial success.
Recode your inner world, your transformation starts within. uncover the subconscious beliefs that have shaped your business story — and rewrite them to align with success, freedom, and purpose.
ASPIRE helps you:
Transform your self-doubt, limiting beliefs and trauma bonding into grounded entrepreneurial confidence.
Rewire your mindset and beliefs for ease, flow, and sustainable growth
Align your true calling throughout your business brand, marketing, strategy, customer interface, culture and everthing operational.
Blend intuitive insight with customer led brand building actions, to build systems, structures, and offerings that truly reflect who you are — and what you’re here to do.
The Aspire experience
This isn’t about working harder — it’s about aligning deeper.
Imagine stepping into a space where growth feels gentle, business feels soulful, and you feel deeply supported.
The ASPIRE community is a sacred container for your transformation — a place to grow, experiment, and rediscover your magic among women who truly get it.
Your investment
This isn’t about working harder — it’s about aligning deeper.
This is not just a programme — it’s a partnership in your evolution.
Choose from flexible payment options, live or self-paced learning, and exclusive bonuses to support your journey.
Because your next level of growth begins the moment you say yes to yourself.
Your call to adventure starts here
This isn’t about working harder — it’s about aligning deeper.
Every great story starts with a single step.
Are you ready to rewrite yours?
[Join ASPIRE] — or book your free Discovery Call to explore if this journey is right for you.
work with me
Intuitive Strategic Business Mentoring
Together, we’ll create your shift from confusion to clarity, lost to alignment, uncovering the hidden patterns, rewire old beliefs, and blend intuitive insight with practical strategy to help you build momentum that lasts.
Because true influence begins with true inner alignment.
Executive Mentoring & Team Smoothing
Achieve Sharper Strategic Vision — Gain crystal clarity on your vision, values, cultural changes, priorities, direction and decision-making, as you expand your Emotional Intelligence helping you to redefine your beliefs, to lead with empathy, intuition, confidence and with ease under pressure.
Supercharge Your Startup & Launch
Designed for you as an Early-Stage Founder, to help turn your ideas into your business reality. Together we'll focus upon you achieving your inner outer alignments. Focusing upon clarity, confidence, and a solid foundation. You’ll walk away with a clear business blueprint, aligned direction, and renewed confidence to launch your purpose driven business.
client love
"I was a fast-growth data analyst business that started with zero and quickly under Cheryl's Mentorship accessed facilities, finance and apprentices to grow my business"
Now Butterfly Data employs over 30 people who all have a stake in the business, we turn over around £3M, servicing the data needs of government, corporates, charities and SME's all of which are eager to optimise how we can inform them in ways they could never imagine, saving them time, human resource, marketing effort and vast amounts of money.
SARA BOLTMAN
"Cheryl helped me to unlock memories, enabling me to confront them, rewrite their narrative, and heal”.
Behind the scenes super successful, nurturing women are renowned for putting others needs before themselves - I was one of those women. I've so enjoyed the opportunity of working with Cheryl and benefiting from entrepreneurial mentoring, RTT and her Signature Programme Aspire. My belief and confidence in myself has catapulted, my business is now scaling, my vision is now in true alignment with my true purpose and power.
LYNNE JONES
"Cheryl helped me to trust the emotional connection I had with my work and showed me how to authentically thread it through all aspects of my business "
I've learnt how to trust my inner magic and since working with Cheryl I've enveloped it into the golden thread that runs through everything I say, share and project through my marketing and sales strategy. My business startup results have been achieved faster than I ever imagined and my vision of what's possible is fed daily.
ZADE CAMPBELL
Get in touch
Let's unlock your next level of success!
You’ll leave the call with crystal clarity on the kind of deep transformational support that will unlock your next level — whether that means stepping into an elevated programme of inner and outer business growth, reprogramming limiting entrepreneurial beliefs, exploring your archetypal patterns, or integrating powerful modalities such as Executive Mentoring, RTT, or Time Line Therapy.
“When you change the way you look at things, the things you look at change.”
— Wayne Dyer
change your beliefs - change your life!
Embody Your
Highest Potential
- RTT® Therapy
step into a new modality of success!
Continually updating your beliefs to support your goals is the key to unlocking your entrepreneurial leadership power, mindset, and success.
When your beliefs match your goals, success becomes inevitable.
RTT bridges the gap between who you are now and who you want to become — helping you embody the entrepreneurial leader you were always meant to be.
Release Your Past Create Your Future
- Timeline® Therapy
Accelerate Your Results
When you can see, feel, experience and physically step into your future, your perception of what's truly possible shifts.
Together when we remove your subconscious resistance, you’ll notice synchronicities, opportunities, and creative insights showing up with ease — because your inner world is finally aligned with your outer goals.
“What lies behind us and what lies before us are tiny matters compared to what lies within us.”
— Ralph Waldo Emerson
Let's do this
I would love to support you into the next level of freedom, impact and financial abundance.