ASPIRE · INSTITUTE OF LEADERSHIP APPROVED PROGRAMME
Dismantle the unconscious beliefs and behaviours quietly running you and your business, and unleash the visionary entrepreneur you were always meant to be. My signature four-month accelerator launches on 25 January 2027.
36 YEARS IN BUSINESS CONSULTANCY ✦ INSTITUTE OF LEADERSHIP FELLOW
AWARD-WINNING DURHAM UNIVERSITY RESEARCHER ✦ AUTHOR ✦ SPEAKER
You weren’t born to play small.
You were born to release your unique magic.
Nature wrote the first draft. Your childhood shaped the story. Now you get to write the next chapter.
ASPIRE is where your ideas stop living in your head and start living in the world.
Together, we’ll uncover the hidden blueprint shaping your business, transform the patterns holding you back and turn your barriers into breakthroughs, so you can lead, grow and succeed with greater clarity, confidence and power.
Backed by 36+ years of business experience, I turn behavioural insight into breakthrough, growth and action.
Your behaviours. Your brilliance. Your business. Your legacy.
this is your journey, your transformation, your breakthrough.
Transform Your 8 Entrepreneurial Superpowers
Rooted in my award-winning research at Durham University and twenty-five years of powerful individual, business and organisational transformation, ASPIRE takes you through the eight powers that formed you, shows how each one is shaping your business today, and helps you transform both beyond your wildest dreams.
The Power ofCONCEPTION
Before your first breath, you were already sensing whether the world was safe. This is the power of a grounded core that steadies you through every storm.
FOR YOU
Build an unshakeable inner foundation, so pressure, uncertainty and setbacks no longer knock you off course.
FOR YOUR BUSINESS
Make strategic decisions from security rather than survival mode, and build a business that feels stable, sustainable and true to why you started.
The Power ofBEING
Your first months formed your earliest attachment, teaching you whether you could simply be, and be cared for. This is the power of secure attachment: knowing you are enough and worthy of receiving what you need.
FOR YOU
Know your worth as a business owner, and ask for the support, resources and help you need to grow.
FOR YOUR BUSINESS
Price with confidence, ask for the sale, build trusted client relationships and create a business that supports you rather than depletes you.
The Power ofDOING
As you began to crawl and explore, you learned whether curiosity was safe. This is the power to experiment, create and act without fear.
FOR YOU
Rekindle the curiosity and courage that fuel innovation and calculated risk-taking.
FOR YOUR BUSINESS
Test new ideas, products and markets quickly, learn from every experiment and turn action into growth.
The Power ofTHINKING
As your mind began to form its own views, you learned whether your thoughts were welcome. This is the power to trust your judgement and decide with clarity.
FOR YOU
Trust your own judgement and think strategically, even under pressure.
FOR YOUR BUSINESS
Make clear, timely decisions, set boundaries with clients and teams, and lead with independent, strategic direction.
The Power ofYOUR IDENTITY
In your early years you discovered who you are and how others respond to you. This is the power to show up as the real you, with presence and conviction.
FOR YOU
Step into your role as the visible, confident leader of your business.
FOR YOUR BUSINESS
Build a distinctive brand, positioning and leadership style that sets you apart in your market.
The Power ofYOUR TALENT
Through your school years you learned to build skills, structure and mastery. This is the power to turn your natural gifts into lasting results.
FOR YOU
Recognise your unique strengths and where you add the greatest value.
FOR YOUR BUSINESS
Build the systems, processes, skills and team that turn your talent into scalable, repeatable results.
The Power ofYOUR BLUEPRINT
As a teenager you shaped your own values while learning where you belong. This is the power to rewrite the story you were handed and live by your own design.
FOR YOU
Rewrite the inherited beliefs and scripts that limit your ambition, money mindset and growth.
FOR YOUR BUSINESS
Align your vision, values, business model and strategy so your company is built by your design, not your past.
The Power ofYOUR ONGOING TRANSFORMATION
Life keeps bringing you back around the cycle, offering every stage again. This is the power to keep evolving and rise higher with every turn.
FOR YOU
Recognise old patterns as they resurface at each new level of growth, and move through them faster.
FOR YOUR BUSINESS
Turn every new stage, from start-up to scale-up, into an opportunity to grow, evolve and go higher.
Dr Bruce Perry“Understanding how the brain reacts to stress or early trauma helps clarify how what has happened to us in the past shapes who we are, how we behave, and why we do the things we do.
Through this lens we can build a renewed sense of personal self-worth and ultimately recalibrate our responses to circumstances, situations, and relationships. It is, in other words, the key to reshaping our very lives.”
Blueprint
TRANSFORMATION ALERT
Unlock Your Entrepreneurial Blueprint
Your biggest breakthrough will come from understanding how your beliefs and behaviours are driving you and your business, whether towards extraordinary success or a slow car crash!
Start today by downloading my free Entrepreneurial Blueprint self-assessment tool. In just a few moments, you’ll discover the beliefs, behaviours and scripts shaping your growth right now, see what may be quietly holding you back, and find out where your greatest potential lies.
Download your free questionnaire and take the first step towards rewriting your story.
Hello there!
I'm Cheryl Bass
Ten years into my business consultancy work, I realised something that changed everything: how a person turns up to achieve and succeed in business is shaped long before they ever start one, in their childhood.
That insight sits at the heart of my award-winning Durham University research, and it is the foundation of ASPIRE.
Today, I combine childhood development patterning, behavioural science, neuroscience, NLP, psychotherapy, Rapid Transformational Therapy (RTT®) and chakra energy bodywork with more than 36 years of experience growing businesses fast.
This isn’t about fixing you or handing you another business strategy. It’s about understanding the person behind the business and transforming the patterns that may be standing in the way of your success.
Because your business can only grow as far as the person behind it.
Working with me is more than building a business—it’s a journey of understanding the historical blueprint that has shaped you so far, transforming the patterns that hold you back, and becoming the entrepreneur your business needs you to be.
Work With Me To
Unleash Your Entrepreneurial Magic
join my waitlist for my 2027 signature programme
4 Month ACCELERATOR PROGRAMME
ASPIRE GROUP ACCELERATOR
Unleash Your Entrepreneurial Superpowers
Starting a business, scaling one, or bringing a new product to life? This is where it all changes.
Join ASPIRE, my award-winning, 16-week, Institute of Leadership-approved Signature Programme for entrepreneurs ready to go higher.
ASPIRE is an immersive group experience of deep personal and business introspection. It’s your time out from working in your business, so you can finally work on it, and on the person leading it.
You won’t do it alone. You’ll get honest, ongoing feedback from the group, learn from everyone’s experience and expertise, and be paired with your own accountability buddy to keep you moving forward.
Drawing on my 36 years with high-growth businesses, together we’ll dismantle the hidden beliefs and blocks that have quietly held you back and awaken your 8 entrepreneurial superpowers. You’ll master leading-edge entrepreneurial tools and techniques, so your ideas stop living in your head and start living in the world, and you step into the entrepreneur you were always meant to be.
What You’ll Experience:
- Discover your Entrepreneurial Blueprint — uncover the beliefs, behaviours and childhood scripts that have quietly shaped every decision you make in business.
- Break through your invisible ceiling — dismantle the hidden blocks, fears and self-doubt that keep you playing small, and free yourself to grow without limits.
- Awaken your 8 entrepreneurial superpowers — identify, strengthen and harness the natural strengths that set you apart, and turn them into your competitive edge.
- Step into the visionary you were meant to be — build the confidence, presence and self-belief to lead boldly, make courageous decisions and own your success.
- Transform ideas into action — master leading-edge entrepreneurial tools and techniques that turn bold ideas into products, offers and businesses the world is waiting for.
- Rise with a powerful community — be held, challenged and inspired by a group of like-minded entrepreneurs who share their wisdom, celebrate your wins and push you higher.
- Stay unstoppable with your accountability buddy — keep your momentum, honour your commitments and keep moving forward, even when life gets busy.
- Leave with a clear roadmap for your future — walk away with renewed clarity, a practical plan for growth and the unshakeable belief that your next extraordinary chapter starts now.
The Transformation
Dream bigger than your fears. Over 16 weeks, you’ll:
- Move from doubt to decisive action — and finally stop waiting for the “right time”.
- Gain the clarity to see what’s truly possible for you and your business.
- Build the confidence to back yourself and lead with conviction.
- Leave with a practical roadmap to make it happen.
- Receive a year’s Institute of Leadership membership — connecting you to a global community of leaders and resources to keep you rising.
Transform the person. Transform the patterns. Transform the business.
£1,997 early bird offer
ONE-ON-ONE PLATINUM ACCELERATOR PROGRAMME
ASPIRE 1-2-1 PLATINUM ACCELERATOR
Unleash Your Entrepreneurial Superpowers
Starting a business, scaling one, or bringing a new product to life? This is where it all changes.
Join ASPIRE 1-2-1 Platinum, my award-winning, Institute of Leadership-approved Signature Programme, delivered as an intensive, bespoke one-to-one partnership built entirely around you, your ambitions and the business you want to build.
This is transformation at your pace. It’s your time out from working in your business, so you can finally work on it, and on the person leading it, with my undivided attention at every step.
Drawing on my 36 years with high-growth businesses, we’ll combine business mentoring with powerful behavioural interventions and transformational therapies to dismantle the hidden beliefs and blocks that have quietly held you back and awaken your 8 entrepreneurial superpowers. You’ll master leading-edge entrepreneurial tools and techniques, so your ideas stop living in your head and start living in the world, and you step into the entrepreneur you were always meant to be.
What You’ll Experience:
- Sixteen bespoke one-to-one mentoring sessions — dedicated time with me, shaped entirely around your goals, your challenges and your pace.
- Discover your Entrepreneurial Blueprint — uncover the beliefs, behaviours and childhood scripts that have quietly shaped every decision you make in business.
- Break through your invisible ceiling — dismantle the hidden blocks, fears and self-doubt that keep you playing small, and free yourself to grow without limits.
- Awaken your 8 entrepreneurial superpowers — identify, strengthen and harness the natural strengths that set you apart, and turn them into your competitive edge.
- Rewire your mindset at the deepest level — NLP and personalised RTT® hypnotherapy transform limiting beliefs at their root, so change happens faster and lasts.
- Transform ideas into action — master leading-edge entrepreneurial tools and techniques that turn bold ideas into products, offers and businesses the world is waiting for.
- A programme that evolves with you — every session adapts as you grow, so you’re always working on what matters most, right now.
- Leave with a clear roadmap for your future — walk away with renewed clarity, a practical plan for growth and the unshakeable belief that your next extraordinary chapter starts now.
The Transformation
Dream bigger than your fears. Over sixteen weeks, at your pace, you’ll:
- Move from doubt to decisive action — and finally stop waiting for the “right time”.
- Gain the clarity to see what’s truly possible for you and your business.
- Build the confidence to back yourself and lead with conviction.
- Leave with a practical roadmap to make it happen.
- Receive a curated library of supporting books and materials to keep your growth going.
- Receive a year’s Institute of Leadership membership — connecting you to a global community of leaders and resources to keep you rising.
Transform the person. Transform the patterns. Transform the business.
£7,288 early bird offer
One-on-one MENTORING
Blueprint Mentoring
90 Days.
One Powerful Partnership.
Transform Your Blueprint.
Transform Your Business.
Your business can only grow as far as the thinking, decisions and behaviours driving it.
Over 90 days, we’ll work together through 90-minute bi-weekly one-to-one sessions to uncover the blueprint shaping your business, tackle the challenges in your way and transform the patterns that may be keeping you stuck.
This isn't another programme that gives you more to do.
It’s a space to think differently, solve what matters, challenge what’s holding you back and realign who you are with where you want to go.
What You’ll Experience:
- Uncover your blueprint — the beliefs, behaviours and patterns influencing how you think, decide and lead.
- Tackle the real challenges — getting beneath the surface to address what's genuinely standing between you and your goals.
- Transform limiting patterns — using behavioural insight, RTT®, NLP, neuroscience, neuroplasticity and transformational techniques to create new ways of thinking and responding.
- Shift your perspective — challenge assumptions, unlock new thinking and see opportunities you may have been missing.
- Align your actions — connect your decisions, priorities and business strategy to the future you actually want.
- Turn insight into action — create practical, focused steps that move you and your business forward.
- Build greater self-trust — develop the clarity, confidence and resilience to make bold decisions and navigate uncertainty
- Create your roadmap — leave with a clear, personalised direction for your next stage of personal and business growth.
The Transformation
You'll understand yourself, your business and the patterns connecting the two at a much deeper level.
You'll have greater clarity about what needs to change, confidence in the decisions ahead and a practical roadmap for turning insight into meaningful action.
Most importantly, you'll begin to reclaim the qualities that make you uniquely you—your confidence, creativity, courage and entrepreneurial magic.
Transform the person. Transform the patterns. Transform the business.
£997
CLINICAL/BUSINESS HYPNOTHERAPY
Blueprint Hypnotherapy
A Three-Month Journey to Rewire the Patterns Behind Your Business Success
Your business is shaped by more than your strategy—it's shaped by the unconscious beliefs, behaviours and patterns driving your decisions every day.
This three-session hypnotherapy programme is designed to help you uncover and transform the hidden patterns that may be limiting your confidence, decision-making, leadership and business growth. Over three months, we'll work together to rewire outdated beliefs, strengthen empowering new ones and align your unconscious mind with the success you want to create.
What You’ll Experience:
- Three personalised business hypnotherapy sessions, delivered 21 days apart, tailored to your unique goals and challenges, with follow-up daily journalling and your personalised hypnotherapy meditations following each of our sessions.
- A deeper understanding of the unconscious patterns influencing your business performance.
- Powerful techniques to release limiting beliefs and strengthen confidence, clarity and resilience.
- Greater emotional regulation, helping you respond rather than react under pressure.
- A more aligned mindset that supports confident decisions, purposeful action and sustainable growth.By the end of this workshop series, you’ll feel empowered to say goodbye to burnout for good, with a renewed sense of purpose, energy, and confidence.
The Transformation
By the end of your journey, you will have gone back to the root cause of when your beliefs were developed , untangled the beliefs you developed as a child, processed them as an adult and transformed them to provide a stronger foundation for lasting business success.
You'll think more clearly, make decisions with greater confidence and lead your business with renewed focus, purpose and conviction.
Because when you transform the unconscious blueprint behind your business, you transform what's possible for your future.
£997
“Working with Cheryl was truly transformative!”
I transformed from confusion to clarity and found my voice in my life and business. This resulted in me becoming far more confident and powerful pitching, presenting myself and my business. I no longer hide from sharing my unique delivery approach within the construction industry that I serve.
“I now present with greater confidence & impact!”
Little did I know that a childhood memory that sat deep in my subconscious was causing me to shy away from delivering presentations that my role demanded. Now I look forward to receiving opportunities to speak and share my knowledge, both of which position me as a person of influence.
“Cheryl is the wind beneath the wings of so many!”
Cheryl is is the wind beneath the wings and a light in the lives of everyone she meets. She's a beacon of strength, hope, tenacity and humour, with a unique talent for helping people understand the how and what of business. I will be forever grateful I met you Cheryl Bass 
ASPIRE launches 25.1.2027
Ready to Go Higher?
Book a free curiosity call with me to explore whether ASPIRE is right for you, and how it could help you uncover the patterns shaping your success, transform what’s holding you back and unlock your next level of growth.