CLINICAL HYPNOTHERAPY · RAPID TRANSFORMATIONAL THERAPY
Clinical hypnotherapy reaches the subconscious beliefs behind your decisions, so you can break through what has been holding you and your business back, faster than you ever thought possible.
RTT® RAPID TRANSFORMATIONAL THERAPIST ✦ 36 YEARS IN BUSINESS
AWARD-WINNING DURHAM UNIVERSITY RESEARCHER ✦ AUTHOR ✦ SPEAKER
Your beliefs built your business.
Now let them build your breakthrough.
Every decision you make, every risk you take and every opportunity you hold back from is shaped by beliefs stored deep in your subconscious mind, many of them formed long before you started your business.
Clinical hypnotherapy works directly with that part of the mind, so the change happens at the root, not just on the surface.
As a Rapid Transformational Therapist with over 36 years of business experience, I help entrepreneurs and leaders release the hidden blocks holding them back, and accelerate their personal and business growth.
Confidence. Visibility. Fear of failure. Self-sabotage. Your breakthrough starts in your mind.
Your behaviours. Your brilliance. Your business. Your legacy.
rewire your mind, transform your results.
CLINICAL HYPNOTHERAPY FOR ENTREPRENEURS & LEADERS
How Clinical Hypnotherapy Accelerates Your Growth
The blocks that hold a business back are rarely about strategy. They live in the subconscious beliefs and patterns driving the person behind it.
Clinical hypnotherapy helps you transform your beliefs and blocks at their core and reprogram them to accelerate your personal and business growth.
You can have the right plan, the right offer and the right people around you, and still find yourself hesitating, holding back or undercharging. That’s because most of your decisions are made beneath conscious awareness, shaped by beliefs you formed long before you ever ran a business. Change those beliefs, and the way you lead, sell and grow changes with them.
✦“You can’t out-strategise a belief. But you can change it.”✦
Confidence & Visibility
Step into the spotlight to pitch, present, network and sell with ease, so your business is seen and chosen.
Imposter Syndrome
Quieten the inner critic, own your expertise and lead with the authority you have already earned.
Fear of Failure & Success
Release the fears that keep you playing safe, and make the bold decisions your next level of growth requires.
Procrastination & Self-Sabotage
Break the hidden patterns that stall your progress, and turn your ideas into consistent, focused action.
Stress, Overwhelm & Burnout
Lead from calm and clarity, protect your energy and build a business that supports your wellbeing.
Money Mindset & Self-Worth
Charge what you are worth, receive with confidence and remove the ceiling you have unconsciously placed on your income.
HOW IT WORKS
Uncover. Rewire. Rise.
A simple, supportive process that gets to the root of what is holding you back, and helps you move forward with lasting change.
Book a Curiosity Call
A free, no-obligation conversation to explore what you want to change and whether clinical hypnotherapy is right for you.
Uncover & Rewire
In a deeply relaxed, focused state, we uncover the root cause of the block and transform the beliefs that have been keeping it in place.
Reinforce & Rise
Your personalised audio recording embeds the change day by day, so new ways of thinking, feeling and leading become second nature.
WHAT IS CLINICAL HYPNOTHERAPY?
A Natural State of Focused Change
Think of the moment you are completely absorbed in a good book. You are relaxed, focused and fully aware.
Hypnosis is a natural, safe state of focused relaxation in which you remain aware and in control throughout. In this state, the subconscious mind becomes more open to new ideas, which allows us to identify and transform the beliefs driving unwanted behaviours.
I trained in Rapid Transformational Therapy® (RTT®) with its creator, Marisa Peer, and combine it with my 36 years of business experience and my research into how childhood shapes the way we show up in business.
ONLINE SESSIONS
Hypnotherapy, Wherever You Are
Your sessions can take place online, from the comfort of your own home or office. No travel, no waiting rooms, just a calm space where you can fully relax and let the change happen.
Just as Effective
Online hypnotherapy can be as effective as in-person sessions for many people. Hypnosis works through your focus and my voice guiding you, not the room you are sitting in.
Fits Around Your Business
Book a session around your diary rather than your commute. Whether you are at home, in your office or working away, your transformation travels with you.
Simple to Set Up
All you need is a good Wi-Fi connection, a device with a camera, headphones and a quiet, comfortable space where you will not be disturbed. I will guide you through the rest.
Six Things You Need to Know About Online Hypnotherapy
More and more of my clients now choose online sessions, giving them the flexibility to do this work from home, the office or wherever they are in the world. The question I am still asked most is: “Does hypnosis really work online?” My answer is always yes. Here is what people most want to know.
1. What is online hypnotherapy?
Online hypnotherapy follows exactly the same process as a session in person. We simply meet over Zoom instead of in a room together. It is ideal if you are short on time, live some distance away, travel for work or prefer to be in your own space. All you need is a quiet, private place to talk and relax, with no travelling, parking or rearranging your day around a journey.
2. Is it as effective as face-to-face hypnotherapy?
Yes. Hypnosis works through your focus and your willingness to change, not through being in the same room as me. Many of my clients find they relax even more deeply at home, in their own familiar surroundings, which only adds to the work we do together. A growing body of research also suggests that online therapy can be as effective as face-to-face sessions.
3. Can hypnosis really be done online?
Absolutely. Hypnosis is a natural, safe state that we all drift in and out of every day. Think of losing track of time in a good book, or driving a familiar route on autopilot. You stay aware and in control throughout, and as long as you can hear my voice, I can guide you into that deeply relaxed, focused state where real change happens.
4. What happens in an online RTT® session?
Before your session, I will send you a secure Zoom link that only you can use, and you can join from a laptop, tablet or computer. We begin by talking through what you want to change. I then guide you into hypnosis, and together we uncover the root cause of what has been holding you back and transform the beliefs keeping it in place.
Afterwards, I create a personalised recording for you to listen to every day for 21 days, reinforcing the change until your new way of thinking becomes second nature.
5. How do I know if it will work for me?
The most important thing is working with someone you trust and feel comfortable with. That is why I offer a free Curiosity Call, a relaxed, no-obligation conversation to explore what you want to change and whether RTT® is right for you. If you are ready for change and committed to it, online hypnotherapy can help you move from where you are to where you want to be, in your life and in your business.
6. What do I need for an online session?
- A reliable internet connection
- A laptop, computer or tablet with a good camera and sound
- Headphones, so you can be fully immersed in the experience
- A quiet, comfortable space where you will not be disturbed
- Notifications switched off on your phone and devices
After 36 years of helping businesses grow, the most rewarding part of my work is seeing clients transform from the inside out, in their confidence, their leadership and their results. Wherever you are in the world, we can begin from the comfort of your own home or office.
Sessions are delivered over Zoom, and your personalised recording is sent to you to listen to at home.
WHY RTT®?
Why RTT® Goes Deeper Than Traditional Hypnosis
Many hypnosis approaches rely mainly on positive suggestion, which can ease the symptoms without changing what is causing them. Rapid Transformational Therapy goes to the source.
TRAINED BY MARISA PEER
Learning From the Creator of RTT®
I trained with Marisa Peer, the creator of Rapid Transformational Therapy®. Voted Best British Therapist by Men’s Health magazine, Marisa has spent over 30 years working with Olympic athletes, CEOs and Hollywood stars. A bestselling author, she has spoken at TEDx, the Royal Society of Medicine and Google, and her work draws on psychotherapy, behavioural science and clinical hypnosis.
Now I bring her method together with 36 years of business experience, to help entrepreneurs and leaders transform both themselves and their businesses.
YOUR QUESTIONS ANSWERED
Frequently Asked Questions
Here are some of the most asked questions about hypnotherapy.
What is hypnotherapy?
Hypnotherapy is a psychological therapy that combines talk therapy with hypnosis. It can be effective in helping you overcome mental health conditions such as anxiety, panic disorder, social anxiety, OCD and specific fears whilst improving sleep, boosting confidence and motivation. Hypnotherapy can also be used to help you remove unwanted behaviours, habits and beliefs.
Each session is enhanced by the use of hypnosis, a relaxed trance where your mind is more open to positive suggestions which increase the effectiveness of the talk therapy, allowing you to experience an uplifting period of peace and calm without the anxiety. Typically you’ll need a number of sessions to create change; on average you’ll need around 6 – 8 sessions for anxiety and stress related issues, whilst some conditions require more depending on your individual situation.
What is the difference between hypnosis and hypnotherapy?
Hypnosis involves guiding you into a hypnotic trance-like state, while hypnotherapy combines hypnosis with talking therapy, also known as psychotherapy, and so the combination of talk therapy with hypnosis can be an effective way to overcome many issues which are made worse or caused by stress and anxiety.
Combining hypnosis with talking therapy is powerful because it creates positive changes at both the conscious and subconscious levels, which differs to many forms of traditional counselling. This is why hypnotherapy can be so beneficial: in a relaxed trance state during hypnosis, the ideas and solutions discussed can be fully explored and utilised by the brain for positive benefit.
Is online hypnotherapy as effective as in-person hypnotherapy?
Yes, online hypnotherapy can be as effective as in-person sessions for many people. Research suggests that online hypnotherapy is successful in addressing issues and conditions such as anxiety and stress. The convenience of online sessions, coupled with advancements in virtual platforms like Zoom, make it possible for you to access therapy online wherever you are with a good Wi-Fi connection and a quiet space to talk.
How many hypnotherapy sessions are needed?
The number of hypnotherapy sessions needed will vary depending on you and your needs and the issues being addressed. Some people may experience positive changes after just a few sessions, while others may require more to achieve their desired results. Typically for anxiety and stress related issues, on average clients have between 6 – 8 sessions to create a solid foundation of change, and further sessions are sometimes required to get you where you want to be.
Will I lose control during hypnosis?
No. You remain aware, in control and able to speak throughout. Hypnosis is simply a deeply relaxed, focused state, and you cannot be made to do or say anything you would not choose to.
How can hypnotherapy help my business?
Your business decisions are driven by your beliefs about yourself, money, success and risk. When we change those beliefs at a subconscious level, your behaviour changes too, showing up as greater confidence, clearer decisions, consistent action and results.
What happens in a session?
We begin by talking through what you want to change. I then guide you into a relaxed, focused state to explore the root cause and reframe the beliefs keeping it in place. You leave with a personalised recording to listen to, which reinforces the change.
Is hypnotherapy safe?
Yes. Hypnosis is a natural state that we all drift in and out of every day. It is not a substitute for medical care, so if you have a medical or mental health condition, please speak to your GP and let me know during our curiosity call.
Blueprint
TRANSFORMATION ALERT
Unlock Your Entrepreneurial Blueprint
Your biggest breakthrough will come from understanding how your beliefs and behaviours are driving you and your business, whether towards extraordinary success or a slow car crash!
Start today by downloading my free Entrepreneurial Blueprint self-assessment tool. In just a few moments, you’ll discover the beliefs, behaviours and scripts shaping your growth right now, see what may be quietly holding you back, and find out where your greatest potential lies.
Download your free questionnaire and take the first step towards rewriting your story.
Hello there!
I'm Cheryl Bass
As a Rapid Transformational Therapist trained by Marisa Peer, I combine clinical hypnotherapy with 36 years of helping businesses grow, so the changes my clients make in a session show up in their lives, their leadership and their results.
Ten years into my business consultancy work, I realised how much of a person’s success is shaped by patterns formed in childhood. That insight became the focus of my award-winning research at Durham University, and RTT® gave me the tools to transform those patterns at their source.
Since then, I have worked with entrepreneurs and leaders held back by fear of visibility, imposter syndrome, procrastination and self-doubt. I have seen clients move from confusion to clarity, find their voice, pitch and present with confidence, and stop hiding the unique approach that sets them apart.
One client discovered that a childhood memory buried deep in her subconscious was causing her to shy away from presenting. Once we transformed it, she began presenting with greater confidence and impact.
Alongside RTT®, I draw on behavioural science, neuroscience, NLP, psychotherapy and chakra energy bodywork, always focused on one outcome: a calmer, more confident you, and a business that grows because of it.
Because when you change your beliefs, you change your business.
Working with me is more than building a business—it’s a journey of understanding the historical blueprint that has shaped you so far, transforming the patterns that hold you back, and becoming the entrepreneur your business needs you to be.
Work With Me To
Unleash Your Entrepreneurial Magic
join my waitlist for my 2027 signature programme
4 Month ACCELERATOR PROGRAMME
ASPIRE GROUP ACCELERATOR
Unleash your entrepreneurial superpowers
Starting or scaling a business, exploring new opportunities or creating new products? Then you're ready to step into my signature Institute of Leadership Approved, Aspire programme.
I'll help you dismantle your hidden beliefs, fears, mental blocks and your energy system blocks that have been quietly running your show. They’ll give way to an unshakeable sense of who you are and the visionary you were always meant to become.
This is where your entrepreneurial genius get's unleashed, where your ideas stop living in your headand start living in the world and when you finally give yourself permission to birth everything you intentionally desired.
You'll be drawing upon my 36+ years of experience working with entrepreneurs and high-growth businesses, I’ll guide you through a powerful sixteen week live journey of deep personal and business transformation,
Together, we’ll uncover how you think, decide, lead and grow. We'll challenge the belief patterns that hold you back, tackle any aspect of business self-sabotages, alongside your real business challenges, to help you develop the clarity, confidence and capability to evolve you into your next stage of success.
You’ll benefit massively from the collective wisdom of like-minded entrepreneurs, share together the collective expansive journey that'l help you stay focused, accountable and moving forward. We will transform together, learn together and rise together.
Because sustainable growth takes more than knowing what to do. It takes the self-awareness to recognise what needs to change, the courage to do things differently and the support to keep moving forward.
What You’ll Experience:
- Access My 36+ Years of Business Growth Expertise
Benefit from my experience working with entrepreneurs and high-growth businesses to explore challenges, identify opportunities and accelerate your business development. - Transform What's Holding You Back
Develop more empowering beliefs and behaviours to help you respond to your challenges and opportunities more powerfully and responsively. - Strengthen Your Entrepreneurial Mindset
Build greater self-awareness, clarity and confidence to make decisions, embrace opportunities and take purposeful action. - Grow Through The Collective Wisdom & Connection
Learn alongside like-minded entrepreneurs, share experiences, challenge perspectives and discover new possibilities through the power of the group. - Build Accountability, Momentum & Lasting Change
Stay focused on your goals, translate insight into action and create the habits, behaviours and direction to support sustainable personal and business growth.
The Transformation
You'll understand the purest form of you, your business magic and the patterns connecting the two at a much deeper level.
You'll start dreaming bigger than your fears, gain greater clarity about what you really want and what needs to change, boost your confidence in your decision making and a practical roadmap for turning insight into meaningful action.
Most importantly, you'll begin to reclaim the qualities that make you uniquely you—your confidence, creativity, courage and entrepreneurial magic.
This programme is approved by the Institute of Leadership and will fast track you into being a member for a year - enabling you to access all of their membership benefits.
Transform the person. Transform the patterns. Transform the business
£1,997 early bird offer
ONE-ON-ONE PLATINUM ACCELERATOR PROGRAMME
ASPIRE 1-2-1 PLATINUM ACCELERATOR
Transformation at your pace, supported by additional business mentoring & powerful behavioural interventions
Your Platinum ASPIRE experience is an intensive, bespoke six-month partnership designed around you, your ambitions and the business you want to build.
Combining more than 36 years of experience working with entrepreneurs and high-growth businesses with powerful behavioural insight and transformational therapies, this is where deep personal development meets practical business expertise.
Together, we challenge the patterns that may be holding you back, tackle your most pressing business problems and identify the shifts needed to unlock your next stage of growth.
This is your journey, that flexes around your evolving needs, giving priority to areas of development that will make the greatest difference to you and your business.
You’ll also receive a curated library of supporting books and materials, to deepen your reflection and support your development throughout the experience.
ASPIRE is about more than learning new strategies. It’s about transforming the person behind the business while building the capability, clarity and commercial direction to turn that transformation into meaningful results.
Because sustainable business growth requires more than a great strategy. It requires the right thinking, behaviours, leadership and action to bring it to life.
What You’ll Experience:
- Sixteen Bespoke One-to-One Mentoring
Personalised support built around you, your ambitions, your challenges and the business you want to create. - Access My 36+ Years of Business Growth Expertise
Draw on decades of experience working with entrepreneurs and high-growth businesses to tackle challenges, explore opportunities and accelerate your next stage of growth. - Deep Personal Insight & Transformation
Uncover & reprogramme the beliefs, behaviours and patterns influencing how you think, make decisions, lead and perform. - Breakthroughs That Transform You
Challenge what’s holding you back, shift limiting patterns and develop new ways of thinking and responding. - Transformational Tools & Techniques
Access behavioural insight, NLP and personalised RTT® hypnotherapy interventions to support deeper reflection and meaningful change. - Personalised Development That Evolves With You
A flexible programme that adapts as you grow, focusing on the areas where change will make the greatest difference to you and your business.
The Transformation
You'll understand the purest form of you, your business magic and the patterns connecting the two at a much deeper level.
You'll start dreaming bigger than your fears, gain greater clarity about what you really want and what needs to change, boost your confidence in your decision making and a practical roadmap for turning insight into meaningful action.
Most importantly, you'll begin to reclaim the qualities that make you uniquely you—your confidence, creativity, courage and entrepreneurial magic.
This programme is approved by the Institute of Leadership and will fast track you into being a member for a year - enabling you to access all of their membership benefits.
Transform the person. Transform the patterns. Transform the business
£5,997 early bird offer
One-on-one MENTORING
Blueprint Mentoring
90 Days.
One Powerful Partnership.
Transform Your Blueprint.
Transform Your Business.
Your business can only grow as far as the thinking, decisions and behaviours driving it.
Over 90 days, we’ll work together through 90-minute bi-weekly one-to-one sessions to uncover the blueprint shaping your business, tackle the challenges in your way and transform the patterns that may be keeping you stuck.
This isn't another programme that gives you more to do.
It’s a space to think differently, solve what matters, challenge what’s holding you back and realign who you are with where you want to go.
What You’ll Experience:
- Uncover your blueprint — the beliefs, behaviours and patterns influencing how you think, decide and lead.
- Tackle the real challenges — getting beneath the surface to address what's genuinely standing between you and your goals.
- Transform limiting patterns — using behavioural insight, RTT®, NLP, neuroscience, neuroplasticity and transformational techniques to create new ways of thinking and responding.
- Shift your perspective — challenge assumptions, unlock new thinking and see opportunities you may have been missing.
- Align your actions — connect your decisions, priorities and business strategy to the future you actually want.
- Turn insight into action — create practical, focused steps that move you and your business forward.
- Build greater self-trust — develop the clarity, confidence and resilience to make bold decisions and navigate uncertainty
- Create your roadmap — leave with a clear, personalised direction for your next stage of personal and business growth.
The Transformation
You'll understand yourself, your business and the patterns connecting the two at a much deeper level.
You'll have greater clarity about what needs to change, confidence in the decisions ahead and a practical roadmap for turning insight into meaningful action.
Most importantly, you'll begin to reclaim the qualities that make you uniquely you—your confidence, creativity, courage and entrepreneurial magic.
Transform the person. Transform the patterns. Transform the business.
£997
CLINICAL/BUSINESS HYPNOTHERAPY
Blueprint Hypnotherapy
A Three-Month Journey to Rewire the Patterns Behind Your Business Success
Your business is shaped by more than your strategy—it's shaped by the unconscious beliefs, behaviours and patterns driving your decisions every day.
This three-session hypnotherapy programme is designed to help you uncover and transform the hidden patterns that may be limiting your confidence, decision-making, leadership and business growth. Over three months, we'll work together to rewire outdated beliefs, strengthen empowering new ones and align your unconscious mind with the success you want to create.
What You’ll Experience:
- Three personalised business hypnotherapy sessions, delivered 21 days apart, tailored to your unique goals and challenges, with follow-up daily journalling and your personalised hypnotherapy meditations following each of our sessions.
- A deeper understanding of the unconscious patterns influencing your business performance.
- Powerful techniques to release limiting beliefs and strengthen confidence, clarity and resilience.
- Greater emotional regulation, helping you respond rather than react under pressure.
- A more aligned mindset that supports confident decisions, purposeful action and sustainable growth.By the end of this workshop series, you’ll feel empowered to say goodbye to burnout for good, with a renewed sense of purpose, energy, and confidence.
The Transformation
By the end of your journey, you will have gone back to the root cause of when your beliefs were developed , untangled the beliefs you developed as a child, processed them as an adult and transformed them to provide a stronger foundation for lasting business success.
You'll think more clearly, make decisions with greater confidence and lead your business with renewed focus, purpose and conviction.
Because when you transform the unconscious blueprint behind your business, you transform what's possible for your future.
£997
“Working with Cheryl was truly transformative!”
I transformed from confusion to clarity and found my voice in my life and business. This resulted in me becoming far more confident and powerful pitching, presenting myself and my business. I no longer hide from sharing my unique delivery approach within the construction industry that I serve.
“I now present with greater confidence & impact!”
Little did I know that a childhood memory that sat deep in my subconscious was causing me to shy away from delivering presentations that my role demanded. Now I look forward to receiving opportunities to speak and share my knowledge, both of which position me as a person of influence.
“Cheryl is the wind beneath the wings of so many!”
Cheryl is is the wind beneath the wings and a light in the lives of everyone she meets. She's a beacon of strength, hope, tenacity and humour, with a unique talent for helping people understand the how and what of business. I will be forever grateful I met you Cheryl Bass 
Ready for your breakthrough?
Let’s Rewrite Your Story
Book a free curiosity call with me to explore how clinical hypnotherapy could help you release what is holding you back and accelerate your personal and business growth.