BEHAVIOURAL BUSINESS CONSULTANCY
I help organisations identify, measure and master the behaviours that drive their people, their performance and their success.
36 YEARS IN BUSINESS CONSULTANCY ✦ INSTITUTE OF LEADERSHIP FELLOW
AWARD-WINNING DURHAM UNIVERSITY RESEARCHER ✦ AUTHOR ✦ SPEAKER
Your organisation wasn’t built to play small.
It was built to achieve extraordinary things.
Every decision made in your boardroom, by your leaders and across your teams is shaped by behaviours, many of them so familiar that nobody notices them any more.
Strategy changes what an organisation plans to do. Behaviour change transforms what it actually does.
Leadership. Culture. Performance. Change. Your breakthrough starts with your people.
Your people. Your culture. Your performance. Your legacy.
transform your behaviours, transform your results.
CONSULTANCY FOR ORGANISATIONS & LEADERSHIP TEAMS
How Behavioural Consultancy Transforms Performance
The challenges that hold an organisation back are rarely about strategy. They live in the beliefs, habits and unwritten rules driving the people within it.
Behavioural consultancy helps you identify, measure and transform those behaviours at their core, to accelerate your people’s performance and your organisation’s growth.
You can have the right plan, the right structure and the right people, and still see initiatives stall, teams pull in different directions and talent walk out of the door. That’s because most of what happens in an organisation happens beneath conscious awareness, shaped by habits and beliefs nobody has questioned. Change the behaviours, and the results change with them.
✦“You can’t out-strategise a culture. But you can transform it.”✦
Leadership Confidence & Capability
Develop leaders who decide with clarity, communicate with impact and lead with the authority their role demands.
Culture & Values
Close the gap between the values on the wall and the behaviours in the room, so your culture works for you, not against you.
Team Performance & Collaboration
Break down silos, rebuild trust and turn talented individuals into high-performing teams.
Change & Transformation
Help your people let go of old patterns and embrace scaling, restructuring and new ways of working.
Stress, Overwhelm & Burnout
Build resilience and wellbeing into the way your organisation works, protecting your people and your performance.
Intrapreneurship & Innovation
Unlock the entrepreneurial thinking inside your organisation, so ideas turn into action and growth.
HOW IT WORKS
Identify. Measure. Master.
A clear, collaborative process that gets to the root of the behaviours shaping your results, and embeds lasting change.
Identify
We begin with a curiosity call and a discovery process, listening to your leaders and teams to uncover the behaviours, beliefs and patterns driving your culture and results.
Measure
Using behavioural insight and research-based tools, we measure where you are now, what is holding you back and where your greatest potential lies.
Master
Through tailored consultancy, mentoring and training, we transform the behaviours that matter most and embed them, so new ways of leading and working become second nature.
WHAT IS BEHAVIOURAL BUSINESS CONSULTANCY?
Strategy Meets Human Behaviour
Most consultancy tells you what to do. Behavioural business consultancy understands why your people do what they do, and changes it.
It combines behavioural science, neuroscience and NLP with 36 years of business strategy to uncover the patterns shaping how your people think, decide, lead and work together, and transforms them at the root.
Ten years into my consultancy work, I realised how much the way people show up at work is shaped by patterns formed long before they joined your organisation. That insight became my award-winning research at Durham University, and it underpins everything I do with organisations today.
WAYS TO WORK TOGETHER
Consultancy, Mentoring & Training
Every organisation is different, so every engagement is tailored to your people, your challenges and your goals. I deliver online, in person or a blend of both.
Consultancy
A behavioural deep dive into your organisation that identifies the patterns shaping your culture and performance, with a clear strategy to transform them.
Mentoring
One-to-one and leadership-team mentoring that helps your leaders understand their own blueprint and lead with confidence, clarity and courage.
Training
Interactive workshops and leadership programmes for leaders and teams, including ILM-accredited programmes at Levels 3 to 7, from a Fellow of the Institute of Leadership and UK Speaker & Trainer of the Year.
Six Things Organisations Ask Before We Start
Every organisation is different, and the question I am asked most often is: “How do you measure behaviour change?” Here is what organisations most want to know.
1. What does a behavioural consultancy engagement involve?
It begins with a discovery phase, listening to your leaders and teams to understand the behaviours shaping your culture and results. From there, we agree priorities and a tailored programme of consultancy, mentoring and training to transform them.
2. How do you measure behaviour and culture?
Using behavioural insight, research-based tools and conversations with your people, we build a clear picture of where you are now. We then measure again as the work progresses, so you can see the shift in behaviours alongside your results.
3. How soon will we see results?
Many organisations notice changes in how leaders and teams think and respond early on. Lasting cultural change takes longer, which is why every engagement includes support to embed new behaviours until they become the norm.
4. Can you work with our leadership team and our wider staff?
Yes. I work with senior leadership teams, managers and wider staff, and often with all three, because culture changes fastest when everyone is involved.
We agree together where the work will make the greatest difference, and shape the programme around that.
5. Do you work online, in person or both?
All three. Consultancy, mentoring and training can be delivered online, in person or as a blend, depending on what works best for your people and your locations.
6. How do we get started?
Book a free 45-minute curiosity call. We will talk through your organisation, your challenges and your goals, and explore how consultancy, mentoring or training could help.
Whether you’re scaling, restructuring, developing your leaders or reshaping your culture, the journey starts with understanding your people. Wherever your teams are based, we can begin online, in person or with a blend of both.
Every engagement is tailored to your organisation and begins with a free, no-obligation curiosity call.
WHY A BEHAVIOURAL APPROACH?
Why Behavioural Consultancy Goes Deeper Than Traditional Consultancy
Many approaches focus on structures, processes and plans. That can change what is written down without changing what people actually do. A behavioural approach goes to the source.
MENTORING OR CONSULTANCY?
Which Support Does Your Organisation Need?
Mentoring and consultancy work hand in hand, but they do different jobs. Here is how they differ, so you can choose the right support, or the right blend, for your organisation.
| Mentoring | Consultancy | |
|---|---|---|
| Focus | Develops the individual leader: their thinking, confidence and behaviours | Develops the organisation: its culture, systems and collective behaviours |
| Who it’s for | CEOs, directors, founders and senior leaders | Leadership teams, departments and the whole organisation |
| My role | A trusted sounding board who challenges and supports you one-to-one | A strategic partner who diagnoses, measures and designs the programme for change |
| How it works | Regular, confidential one-to-one sessions over a set period | Discovery, measurement and a tailored programme of consultancy and training, then embedding |
| The outcome | A clearer, more confident and more effective leader | An aligned culture, high-performing teams and measurable results |
| Best when | A leader is facing growth, change or a pivotal decision | Your organisation is scaling, restructuring or reshaping its culture |
| Works | Contracts on a daily basis | Contracts on a project or retainer basis |
Many organisations choose both: consultancy to transform the organisation, and mentoring to support the leaders driving that change.
YOUR QUESTIONS ANSWERED
Frequently Asked Questions
Here are some of the questions organisations ask most often.
What is behavioural business consultancy?
It is consultancy that focuses on why people behave the way they do at work, not just on structures and processes.
By understanding and transforming the behaviours driving your culture, leadership and performance, it creates change that lasts.
How is it different from traditional consultancy?
Traditional consultancy often changes plans, processes and structures. Behavioural consultancy changes the behaviours that decide whether those plans succeed.
Your people are involved throughout, so they understand and own the change.
What size of organisation do you work with?
I work with organisations of all sizes across the private, public and charitable sectors, from fast-growth SMEs to global brands, and tailor every engagement to your people and your goals.
How do you measure behaviour change?
We measure where you are at the start, using behavioural insight, research-based tools and conversations with your people, then track the shift in behaviours alongside your business results as the work progresses.
Do you work with leadership teams or whole organisations?
Both. Some organisations start with their leadership team, others want to involve everyone. We agree the approach that will make the greatest difference for you.
Do you work online or in person?
Both. Consultancy, mentoring and training can be delivered online, in person or as a blend.
How long does an engagement last?
It depends on your goals. Some organisations start with a focused piece of work, others choose a longer partnership to embed change across the whole organisation. We agree the right scope together.
How do we get started?
Book a free 45-minute curiosity call. We will talk through your organisation, your challenges and your goals, and explore how working together could help.
Hello there!
I'm Cheryl Bass
As a Behavioural Business Strategist and Fellow of the Institute of Leadership, I combine behavioural science with 36 years of business experience to help organisations transform the behaviours that transform their people, their performance and their success.
I specialise in executive mentoring, leadership and organisational development, helping leaders align their vision, values, culture and key performance targets with the strategic results and operational systems that secure success.
From mentoring CEOs within Finance Wales and fast-growth founders through Venture Wales, to working with global brands, NHS and private healthcare and charities including Mencap in Wales, I’ve seen first-hand that an organisation can only grow as far as the behaviours of the people within it.
Twice named one of Cosmopolitan’s 100 Brilliant Women in Britain, Speaker & Trainer of the Year and an Investors in People Gold Award winner, I draw on behavioural science, neuroscience, NLP, Transactional Analysis and RTT®, always focused on one outcome: confident leaders, high-performing teams and an organisation that grows because of them.
Because when you transform your behaviours, you transform your organisation.
BEHAVIOURAL BUSINESS CONSULTANCY
Your Organisational Blueprint
A Tailored Journey to Transform the Behaviours Behind Your Organisation’s Success
Your organisation is shaped by more than its strategy. It is shaped by the behaviours, beliefs and unwritten rules driving decisions in every team, every day.
Your Organisational Blueprint is a tailored programme of consultancy, mentoring and training, designed around your people, your challenges and your goals, to identify, measure and master the behaviours that matter most.
What You’ll Experience:
- A behavioural discovery with your leaders and teams to identify the patterns shaping your culture and results.
- Clear measurement of where you are now and where your greatest potential lies.
- Tailored consultancy, leadership mentoring and team training to transform the behaviours that matter.
- Practical tools to strengthen confidence, communication, collaboration and resilience.
- Ongoing support to embed new behaviours, so the change lasts.
The Transformation
Your leaders will lead with greater clarity and confidence, your teams will work together with greater trust and focus, and your culture will actively drive your performance.
Because when you transform the behavioural blueprint behind your organisation, you transform what’s possible for its future.
TAILORED TO YOUR ORGANISATION
“Working with Cheryl was truly transformative!”
I transformed from confusion to clarity and found my voice in my life and business. This resulted in me becoming far more confident and powerful pitching, presenting myself and my business. I no longer hide from sharing my unique delivery approach within the construction industry that I serve.
“I now present with greater confidence & impact!”
Little did I know that a childhood memory that sat deep in my subconscious was causing me to shy away from delivering presentations that my role demanded. Now I look forward to receiving opportunities to speak and share my knowledge, both of which position me as a person of influence.
“Cheryl is the wind beneath the wings of so many!”
Cheryl is is the wind beneath the wings and a light in the lives of everyone she meets. She's a beacon of strength, hope, tenacity and humour, with a unique talent for helping people understand the how and what of business. I will be forever grateful I met you Cheryl Bass 
Ready for your organisation’s breakthrough?
Let’s Transform Your Organisation
Book a free curiosity call with me to explore how behavioural business consultancy could help your leaders and teams release what’s holding them back and accelerate your organisation’s growth.